How do you calculate fundraising Roi?

Instead of expenses divided by revenue (which tells you how much you spent per dollar earned), fundraising ROI is found by dividing revenue by expenses. The resulting number tells you how much you made per dollar spent. In this case, a number greater than 1 means you turned a profit, while a number less than 1 means you incurred a loss.

Why do nonprofits prefer CPDR vs fundraising Roi?

Fundraising return on investment is also a popular nonprofit fundraising metric. Like CPDR, it tells you the success or failure of a given fundraising pursuit. But, as you will see, CPDR and fundraising ROI provide the same information, just framed in different ways. So why might a nonprofit prefer one of these metrics over the other?

Why is fundraising Roi important?

Fundraising ROI is certainly important, but it’s not the whole picture. Artificial intelligence gives nonprofits access to predictive metrics —accurate predictions about how donors will behave based on the entirety of their historical data.